Toll-Free Messaging Verification Process

Frequently Asked Questions (FAQs)


The toll-free messaging verification form is only for businesses/organizations that send SMS/MMS messages from toll-free numbers. It is important that companies register their toll-free numbers via our verification form to help increase delivery rates and reduce the likelihood of spam labeling & message blocking.


What is toll-free verification?

The toll-free number verification process qualifies messaging traffic to be verified with downstream peers (not the mobile operators).  It also tags and approves messages to reduce the number of false-positive blocking, while increasing message delivery rates.

Verification does not guarantee that the customer will not experience blocked messages; however, as long as the traffic aligns with the toll-free number verification application, then it allows us to quickly share the campaign details with our peers and the mobile operator and ask for the blocking to be removed in a timely manner.


What are the benefits of going through the verification process?

  • Reduced amount of false-positive blocking
  • Increased deliverability rates
  • Faster resolution for deliverability problems
  • Increased protection for your company’s brand
  • Exempt from daily/weekly/monthly messaging thresholds


What are the messaging thresholds for unverified toll-free numbers?

As of October 1, 2022, the following messaging thresholds are being implemented industry-wide for toll-free numbers that have not registered:

  • Daily Limit: 2,000 messages per day
  • Weekly Limit: 12,000 messages per week
  • Monthly Limit: 25,000 messages per month

Please note, messaging thresholds apply to all messages whether or not they are successfully delivered.  Avoid messaging thresholds by registering your toll-free numbers.


What is the timeframe for toll-free verification approval?

It can take 3-5 days to receive a response from our peer confirming approval, denial, or asking clarifying questions.  For bulk submissions the process can take longer than 5 days.  It is important to submit detailed, high-quality forms for a quick turnaround.


Where can I find the Toll-free Messaging Verification Form?

Click here to access the Toll-Free Messaging Verification Form.  Please note, third-party opt-in is not supported and is ineligible for verification.


Best Practices:

Every message sender (i.e.- business/entity/organization) should only use one toll-free number to send messages. Using a single number is not only a best practice for compliancy, but also for marketing purposes, and is a better overall experience for the consumer as well.

Businesses with multiple locations or franchises should have its own number per location.  Sharing numbers with other businesses is not allowed and ineligible for verification.

We understand that there are certain use cases that may require more than one sending number.  Using multiple sending numbers will require the sender to upload an excel file with the business name associated with each toll-free number.


Do not share end user information

Sharing and selling end user information with third parties for marketing purposes directly violates messaging policies and is therefore ineligible for verification.


What type of use cases are ineligible?

High-Risk Financial Services Get Rich Quick Schemes Debt Forgiveness Illegal Substances/ Activities General
  • Payday loans
  • Shot-term, high-interest loans
  • Auto loans
  • Mortgage loans
  • Student loans
  • Gambling
  • Sweepstakes
  • Stock alerts
  • Cryptocurrency
  • Debt consolidation
  • Debt reduction
  • Credit repair programs
  • Deceptive work from home programs
  • Multi-level marketing
  • Work from home programs
  • Risk investment opportunities
  • Debt collection or consolidation
  • Cannabis
  • Alcohol
  • Tobacco or vape
  • Phishing
  • Fraud or scams
  • Deceptive marketing
  • Pornography
  • Profanity or hate speech


What happens if I don’t get approved for verification?

At this time you can still send traffic on the toll-free number even if the campaign is not approved for verification; however, the toll-free number and messages will not have the extra layer of protection for maximized delivery rates and quicker resolution times.


My verified toll-free number(s) got blocked.  Can I unblock it?

Yes, please contact ACC Support to open a ticket. If your toll-free number is already verified, be sure to share that information in the ticket for quicker resolution.

Skip to content