Fueled by the nuisance surrounding excessive spam calls and emails, the wireless carrier industry and Mobile Network Operators (MNOs) have developed important compliancy guidelines for business-to-consumer SMS/MMS text messaging to help reduce unsolicited messages. All businesses using text messaging to communicate must register.
Since business SMS is a highly desired communications method for consumers and businesses alike, the industry as a whole wants it to remain a channel that customers can trust– that’s free of spam, fraud, and unsolicited messages. Nobody wants SMS to be the next spam outlet similar to what we’ve experienced with spam calls and emails in the past.
To help accomplish this goal, the cellular carriers have introduced a new set of standards and registration process for 10DLC numbers (“10-digit long code”- aka your local landline or VoIP phone numbers). The registration process is designed to support compliant businesses with higher messaging speeds, improved deliverability, and increased trust throughout the industry.
It is important that you register your business and number(s) in order to avoid potential 10DLC fines and future disruption of service.
To learn more, please visit our 10DLC Frequently Asked Questions (FAQs) page.